Autumn is in the air (at least in the northern hemisphere), and there’s a lot happening in the world of philanthropy and the social benefit sector. Some is politically motivated; some is pandemic-related. For all sorts of reasons, people are thinking more carefully about their values and what matters to them – personally, for their children and grandchildren, and for people and the planet as a whole.
This means whatever you previously thought you knew about your supporters may no longer be the case. And whatever you previously thought you knew about fundraising and marketing “best practices” may also no longer be the case.
Here’s one piece of really good news: A recent Fidelity Charitable survey found a significant percentage of donors gave more to charity in 2020 than they did the previous year, and virtually all of them (93%) plan to give the same (67%) or even more (26%) this year. Plus donors will continue to embrace new channels and methods for donating both money and time. Did you know this year (2021):
29% say they will purchase more products from socially responsible businesses.
28% percent say they will make more donations online.
28% say they’ll give more money directly to individuals, family or friends.
35% say they’ll spend more time volunteering in the future; many will continue to do so virtually (pre-pandemic only 17% volunteered virtually; that increased to 30% in 2020).
Please peruse this curated collection of free resources to help you figure out the best strategies to prioritize in the months ahead – plus how to execute them with pride, prudence, proficiency, passion and panache. Find a few things that speak to you, and… get clicking! I want to give a shout out to my Clairity Click-it sponsor, Bloomerang. I hope you enjoy these resources as much as I enjoy finding them for you.
Thank you SO MUCH for doing the important work you do,
P.S. Please enroll in Clairification School as an official student if you’ve not done so already. I don’t want you to miss a thing during this important last quarter of the calendar year. October’s exclusive tips for students just posted today!
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